Seven Decades
of Beauty Evolution
Since 1957, HRI has continually redefined what it means to be a beauty company. Every decade has marked a new chapter – from pioneering categories and building iconic brands to expanding manufacturing capabilities, embracing professional management, investing in cutting-edge research, and taking Indian beauty to new markets.
1957 – 2000 | Vision Takes Shape
- Dr S. S. Nishat founded HRI, laying the foundation for a trusted beauty and personal care company with Florozone
- Mr Kailash Chhabra formulated Super Vasmol 33 Kesh Kala, one of India's most iconic hair colour brands
- Subash Nishat
- Manufacturing unit commissioned in Mumbai (MIDC)
- Expanded the Vasmol portfolio with the introduction of Kali Mehendi Powder Hair Dye and Hair Oil
- HRI made its first cross-border expansion with Vasmol's entry into Bangladesh
2000 – 2014 | Beginning of an Era
- Launch of Streax Crème Hair Colour
- Established two manufacturing units in Baddi, Himachal Pradesh, to enable growth and expansion
- Launch of Streax Professional – a homegrown brand catering to the fast-growing salon industry
- HRI extended its footprint beyond hair colour, its core portfolio. Entered into haircare and styling with the launch of Streax Hair Serum
2015 – 2022 | Accelerating the Next Chapter
- Premji Invest partnered with HRI on its journey, ushering in a new phase of transformation and growth, and helping create long-term value
- Set up two manufacturing units in Guwahati, Assam, to support future acceleration
- HRI entered hair repair, making Streax a complete hair solution brand with products across hair colour, haircare, styling, repair, and maintenance
- Launch of a game-changer – Streax Shampoo Hair Colour
- HRI entered a joint venture with the Aman Group in 2018 to step up its presence in Bangladesh
- Premji Invest acquired a majority stake, marking a powerful step in our journey
2023 Onwards | Shaping the Future
- HRI acquired a majority stake in HRI Bangladesh Limited
- A new state-of-the-art R&D centre inaugurated
- Expanded the footprint of Streax Professional education centres
- Launched an e-commerce-focused Streax portfolio catering to the digital native consumers
- Expanded Streax Professional into the No-Ammonia hair colour and hair texture segments. Streax Professional enters scalp care and skincare
- Introduced Vasmol Henna Crème Colour, blending henna with crème colour performance
